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Partnership between Sandara and BRED Bank

by Sandara Group on
BRED Bank partners with SANDARA to offer privileged conditions to BRED Bank customers for Pandora and Bering stores.


11 January 2019 Phnom Penh, Cambodia – The French Bank that recently opened its Toul Kork branch, Siem Reap branch and soon, a Mao Tse Toung branch, has signed a partnership with retail and distribution startup Sandara, which carries the international brands Pandora jewelry and Bering watches.

Both Bred and Sandara are focusing on improving customer experience, customer satisfaction, and long-term relationships.

The agreement consists in allowing BRED Bank cards users to enjoy special conditions in the five existing stores operated by Sandara as well as the future stores and brands the retail startup will open in the coming months.

Sandara aims at establishing a customer experience based on international quality standards, starting with the improvement of its first two Danish brands recently acquired, Pandora and Bering.

Partnerships with premium actors of the Cambodian economy is a strategic direction for Sandara in order to address Cambodian consumer to ensure they enjoy the best shopping experience.

For Brand Manager John Lim: “BRED Bank is in a growth period and now is excellent timing for us to develop collaboration and synergies. This partnership is a good opportunity for BRED Bank user to enjoy and discover Pandora and Bering affordable luxury pieces. We have incredibly great feedback from the market about our products and we would like to share and make them available for more Cambodian”.


About Sandara

With the objective to bring value added to the lifestyle and livelihood of the Cambodian population, Sandara develops a universe of opportunities and choices for its customers. Sandara builds strong relationships with its partners, suppliers, and providers.

Sandara has started to build a portfolio of international brands including Pandora and Bering Timepieces. Since the start of operations in August 2018, Sandara has opened 5 stores in the Kingdom of Cambodia. 

The company now counts nearly 30 employees and aspire to become a leading retail and distribution group in Cambodia.


About BRED

BRED Bank (Cambodia) Plc. (“the Bank”) is 100% owned by BRED Banque Populaire (“BRED”), a French regional cooperative bank incorporated under the laws of France. The Bank was incorporated in Cambodia on 1st of April 2016. The Bank obtained its license to conduct banking operations from the National Bank of Cambodia (“NBC”) on 10 January 2017 and commenced operations on the 2nd of March 2017. 

It employs 139 employees as of 31st of December 2018. BRED is a member of the Banque Populaire group of cooperative banks. It consists of 180,000 cooperative members, owns €4.1 billion of equity capital, and employs 5,500 employees, 25% of whom are located outside France or in the French overseas territories.

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